Partnerships

Partner With Down Under Trikers

Connect With Australia's Three-Wheel Riding Community

Down Under Trikers is an Australian digital publication and community dedicated to life on three wheels.

We bring together trike owners, riders, prospective buyers, touring enthusiasts and people simply discovering the three-wheel lifestyle through independent editorial content, product reviews, technical information, touring stories, industry news, community features and real-world rider experiences.

We also work with manufacturers, dealers, distributors, accessory brands, tourism organisations, event organisers and other businesses that want to engage authentically with Australia's three-wheel riding community.

Whether you're launching a new product, looking for real-world product testing, wanting to introduce your destination to touring riders, planning an event or seeking a longer-term brand partnership, we'd like to hear from you.

Down Under Trikers isn't simply somewhere to place an advertisement. We're interested in building partnerships that provide genuine value to our readers and meaningful exposure for the organisations we work with.

The Audience

Why Partner With Down Under Trikers?

Three-wheel riders represent a distinctive and often underserved part of Australia's wider motorcycling and touring community.

They're motorcycle enthusiasts, travellers, tourers, recreational riders, couples, club members, customisers and passionate owners. They purchase vehicles, riding equipment, accessories, communications technology, navigation equipment, tyres, servicing, accommodation, food, fuel and travel experiences.

Importantly, three-wheel riding also attracts people whose needs and purchasing decisions aren't always adequately represented by traditional motorcycle media.

That's where Down Under Trikers comes in.

We're building a dedicated Australian platform where the three-wheel community can discover useful information, share experiences, research products, find places to ride, discover events and connect with the broader triking community.

For our partners, that creates an opportunity to communicate with a highly targeted enthusiast audience in an environment specifically built around their interests.

What We Offer

Partnership Opportunities

We recognise that different organisations have different objectives. That's why we're open to everything from individual product reviews and one-off campaigns through to ongoing collaborations and custom partnership packages.

Content & Media

Sponsored & Branded Content

Tell a deeper story about your brand, product, service or destination through professionally developed content created specifically for the Down Under Trikers audience.

Sponsored content can support product education, launches, destinations, campaigns and other initiatives where a conventional advertisement simply doesn't provide enough room to tell the story.

Sponsored and commercial content will be clearly identified so that our readers can distinguish it from independent editorial coverage.

Product Reviews & Testing

Got something three-wheel riders should know about?

We're interested in testing relevant products in real-world conditions and providing our readers with practical information about how they perform.

Potential review categories include trikes, riding equipment, helmets, communications systems, navigation equipment, cameras, accessories, luggage, tools, tyres, touring equipment, camping products, technology and other products relevant to the riding lifestyle.

Providing a product for review does not guarantee positive coverage. Maintaining the trust of our audience is fundamental to Down Under Trikers, and our editorial assessments remain independent.

Product Launches

Launching a new trike, accessory, piece of riding equipment or other relevant product?

Down Under Trikers can help introduce new products to the Australian three-wheel community through launch coverage, editorial features, social media, product demonstrations, interviews and other content opportunities.

We're also interested in attending relevant media launches, demonstrations and industry events.

Video Collaborations

Some stories are better seen than read.

We're open to video collaborations involving products, demonstrations, destinations, events, rider experiences and other subjects relevant to the Down Under Trikers community.

Social Media Campaigns

Extend a partnership beyond the website through coordinated social media activity designed to introduce products, campaigns, competitions, events and destinations to our wider community.

Where appropriate, social activity can be integrated with website editorial, competitions and other partnership elements to create a broader campaign.

Brand Partnerships

Long-Term Brand Partnerships

The strongest collaborations aren't necessarily one-off campaigns.

We're interested in developing ongoing relationships with organisations that genuinely fit the interests of the Down Under Trikers community.

A longer-term partnership might include a combination of editorial content, product testing, website exposure, social media, events, competitions, video, newsletters and community initiatives.

Rather than forcing every partner into the same package, we'd prefer to understand what you're trying to achieve and develop something appropriate.

Website Advertising

Selected website advertising opportunities are available for brands and organisations relevant to our audience.

Our focus is on maintaining a clean, useful website experience, so advertising opportunities are deliberately considered rather than simply filling every available space with advertisements.

Newsletter Sponsorship

As the Down Under Trikers email community develops, selected partners can align their brand with regular communications featuring new articles, industry news, events, community stories and other content.

Opportunities may include newsletter sponsorship, featured placements and integrated campaigns.

Presented By...

For organisations seeking an ongoing association with a particular subject, we're open to developing relevant recurring content series.

Examples could include touring, maintenance, rider safety, destinations, customisation, owner stories or other subjects with a strong connection to both the partner and our audience.

Down Under Trikers Australian Touring Guides — Presented by [Partner]

The editorial subject must always make sense for our readers first. When that alignment exists, however, a recurring series can provide a much deeper association than conventional advertising.

Custom Partnership Packages

Have an idea that doesn't fit neatly into one of these categories?

Good. Some of the best collaborations don't.

Tell us what you're trying to achieve and we'll explore how Down Under Trikers might help create something worthwhile for your organisation and our community.

Community & Events

Competitions & Giveaways

Competitions can be a highly engaging way to introduce relevant products and brands to our community.

We're open to working with organisations on product giveaways, event promotions and other competitions where there is genuine value for Down Under Trikers readers.

Event Partnerships

Down Under Trikers is interested in partnering with motorcycle events, trike gatherings, rallies, exhibitions, community events, charity rides, dealer events and other activities relevant to our audience.

Partnerships may involve pre-event promotion, editorial coverage, social media, attendance, competitions or other collaborative opportunities.

Event Coverage

Have an event our readers should know about? Talk to us.

We're interested in covering relevant events across Australia's motorcycle and three-wheel community, from local gatherings and dealership events through to major motorcycle shows and industry activities.

Dealer Profiles

Dealerships play an important role in the three-wheel community, particularly when riders are researching a new machine, looking for specialist servicing or trying to find knowledgeable people who understand their vehicle.

Dealer profiles provide an opportunity to introduce the people behind the business, the brands represented, specialist capabilities and the services available to riders.

Industry & Destinations

Destination & Tourism Partnerships

Three-wheel riding and touring naturally go together.

Our community doesn't simply spend money on their machines. Riders travel. They buy fuel, book accommodation, eat in regional towns, visit attractions, attend events and explore roads throughout Australia.

That creates opportunities for tourism organisations, councils, accommodation providers, attractions, tour operators and regional businesses to introduce destinations to riders actively looking for their next journey.

Potential collaborations include destination guides, touring routes, hosted experiences, regional features, event promotion, accommodation features, video content and broader destination campaigns.

If your region has great roads and something worth discovering at the end of them, we'd like to know about it.

Industry Announcements

Down Under Trikers welcomes relevant news from manufacturers, distributors, dealerships, motorcycle organisations, event organisers and businesses operating within or alongside the three-wheel industry.

Send us information about:

  • New models and products
  • Australian product releases
  • Dealer appointments
  • Business announcements
  • Events
  • Industry developments
  • Technology
  • Accessories
  • Touring initiatives
  • Other news relevant to Australian riders

Not every submission will necessarily be published, but we're always interested in hearing what's happening across the industry.

Audience Insights & Research

We're building something particularly valuable alongside our editorial content: a better understanding of Australia's three-wheel riding community.

Through reader polling, surveys and community engagement, Down Under Trikers is developing insight into what Australian trike riders own, ride, buy, want and think.

As our audience and research capability grow, this will create opportunities for relevant organisations to better understand this specialist market.

Potential areas of research include purchasing intentions, brand consideration, accessories, touring behaviour, ownership experiences, product preferences and emerging trends within Australia's three-wheel community.

Affiliate Partnerships

We're open to carefully selected affiliate relationships involving products and services genuinely relevant to our audience.

Our priority remains usefulness and relevance. We won't recommend something simply because a commission is available.

Who We Work With

Who We Want to Work With

Down Under Trikers isn't limited to trike manufacturers. We're interested in hearing from organisations across the wider riding, touring and lifestyle ecosystem, including:

Trike & Motorcycle Manufacturers

Can-Am, Harley-Davidson, Rewaco and other manufacturers and distributors serving the Australian market.

Dealers & Service Providers

Dealerships, workshops, specialists, customisers, conversion companies and associated businesses.

Accessories & Technology

Communications systems, navigation, cameras, mounts, electronics, luggage, lighting, performance products and other motorcycle technology.

Riding Gear & Equipment

Helmets, jackets, gloves, boots, wet-weather equipment and other rider protection products.

Tourism & Travel

Tourism organisations, councils, destinations, accommodation providers, attractions, ferry operators and businesses serving travelling riders.

Events & Experiences

Motorcycle events, rallies, shows, exhibitions, charity rides, riding experiences and community events.

Motorcycle Services

Insurance, finance, roadside assistance, transport and other relevant services.

Lifestyle Brands

Outdoor, camping, travel and other brands with a genuine connection to the interests and lifestyles of our readers.

If you're unsure whether your organisation fits, talk to us.

Our Approach

Editorial Independence Matters

Our readers' trust matters more than any individual partnership.

Commercial relationships, supplied products and sponsorship arrangements do not guarantee positive editorial coverage.

Sponsored or paid content will be identified appropriately, and independent reviews will reflect our genuine experience with the product or service.

We believe that approach benefits everyone.

Readers know where they stand, and partners receive exposure through a publication whose recommendations actually mean something.

We're looking for organisations that understand and value that relationship.

The Future

Growing With Australia's Trike Community

Down Under Trikers is a growing Australian publication with an ambitious goal: to become the country's leading independent destination for three-wheel riding.

We're building that through original editorial content, technical information, reviews, rider stories, community showcases, audience polling, touring content, events and industry coverage.

And we're only getting started.

For organisations that come aboard early, there's an opportunity to do more than advertise alongside that growth.

There's an opportunity to help create interesting things with us.

Media & PR

Media, PR & Industry Enquiries

Manufacturers, distributors, PR agencies, dealerships and other industry organisations are encouraged to keep Down Under Trikers informed about relevant developments.

We welcome media releases, product information, launch invitations, test and review opportunities, interview opportunities, event information and industry announcements.

If there's something happening in the Australian three-wheel world that our readers should know about, send it our way.

Get In Touch

Let's Work Together

Whether you're looking to launch a product, reach Australian three-wheel riders, promote a destination, collaborate on an event, have a product independently tested or develop something completely different, we'd like to hear from you.

Tell us a little about your organisation, what you'd like to achieve and the type of collaboration you have in mind.

Let's see what we can build together.

Coming Soon

Down Under Trikers Media Kit

As Down Under Trikers continues to grow, our media kit will provide current information about our audience, reach, partnership opportunities and available campaign formats. Organisations interested in receiving the media kit when available are welcome to contact us now.

Request the Media Kit